Tākai is an initiative of the Ministry of Social Development (MSD). This privacy statement applies to personal information collected through Tākai channels and services.
The data we collect and why
You can use this website without giving any personal information. The Ministry of Social Development takes your privacy seriously and we follow the Privacy Act 2020.
Your privacy rights | Office of the Privacy Commissioner(external link)
Privacy statement | Ministry of Social Development(external link)
You might choose to give us personal information – for example when you subscribe to our newsletter, order resources or register for a webinar. We and our partners will use this information only to communicate with you, provide a service, report on the impact of Tākai, or understand what our users need.
We may share anonymous and aggregated data about users of Tākai channels and services with partners, public sector agencies and other organisations and individuals that support whānau and communities. Aggregated data is summarised data and does not give details about any one person.
We will keep all information we collect secure. If you’d like to view, correct, or raise concerns about personal information we hold, email us at kiaora@takai.nz.
Ordering print resources
You can order Tākai print resources through an online portal run by our partner, Blue Star.
Blue Star uses the information you provide through this portal to process and deliver your order, on behalf of the Ministry of Social Development. Blue Star may also share this information with us for customer service purposes, or to help us understand the types of organisations that use our resources.
Blue Star privacy policy(external link)
Email newsletters
When you subscribe to our email newsletter, your details are stored in a secure third-party database called Intuit Mailchimp. We will only use your personal information for managing your subscription and seeing how our newsletters are performing. You can unsubscribe at any time.
We only collect email addresses in the newsletter sign-up form on our website. In other sign-up forms, we may ask for additional information such as your role, organisation or region to help better target our communications.
Mailchimp provides reporting on how people interact with our newsletters. For example, how many subscribers open emails or click on links. This helps us understand how our newsletters are performing and improve the content we provide. The Intuit global privacy statement applies to Mailchimp.
Intuit global privacy statement(external link)
Webinars
You can register to attend Tākai webinars and virtual events. These are run by our partner Fave and they use the Zoom Webinars platform to host these sessions. You don’t need to create a Zoom account.
Fave uses your registration information to provide you with access to webinars, on behalf of the Ministry of Social Development. Fave may also share this information with us for customer service purposes, to report on attendance and engagement, or to help us understand the types of people and organisations who attend our webinars.
Fave records Tākai webinars on our behalf and we publish them on our website so people who couldn’t attend can still benefit. Recordings are edited to remove anyone who is not a presenter or panellist where practical.
Fave privacy statement(external link)
Zoom privacy statement(external link)
Surveys
You may be asked to complete a survey about Tākai. These surveys help us understand how Tākai is performing and improve the content, resources and service we offer. We use Qualtrics to run our surveys.
Taking part is always voluntary. You can choose not to answer, or stop at any time. Surveys may be offered on our website, through a QR code on one of our resources or after a webinar. If you subscribe to our newsletter, we may send you an email invitation to complete a survey.
We don’t collect your name or other personal information through our surveys. We may ask some demographic questions – for example, whether you’re a parent, whānau member, or supporter of parents, or what type of whānau supporter you are.
Some surveys include open text questions so you can share feedback in your own words. Please do not include any information that could identify you or anyone else in any of your feedback. We don’t monitor feedback regularly and can’t respond directly. If you are looking for support with parenting or child health, contact PlunketLine, free call 0800 933 922 any time.
Tākai survey responses are anonymous and will generally be treated confidentially. However, if anyone shares information that indicates a serious risk of harm to themselves or others, or raises a significant concern requiring follow-up, we may need to share this information with an appropriate manager or authorised staff member so it can be assessed and appropriate action taken. If identifying information was included in feedback, we will attempt to follow up through government or community services that may be able to support.
Your survey information is stored securely within the Ministry of Social Development and can only be accessed by authorised staff. We may share anonymised data with our partners, public sector agencies, and other organisations and individuals that support whānau and communities, to report on the impact of Tākai. We keep survey information for as long as it’s needed to support reporting, in line with the Public Records Act 2005.
Cookies
A cookie is a piece of code that creates a tiny file on your computer to track your activity on our website.
This website creates persistent cookies so we can see how people use our website. Persistent cookies are stored on your device so it's quicker and easier for you to use our website next time. These cookies don’t collect personal information and automatically expire. You can disable cookies or clear them out of your web browser without affecting your ability to use the website.
Qualtrics sets cookies when you complete a survey to remember your progress and prevent you from submitting the same survey twice. These cookies do not collect personal information.
Website analytics
We collect information about your visit to our website to help us improve it. This kind of data does not identify you. We use Google measurement tools to understand how people use our website.
Google Analytics
We use Google Analytics to collect and analyse details about the use of our website. You may turn off cookies at any time. Most browsers let you refuse cookies, or warn you when cookies are sent. Turning off cookies will not affect your ability to use this website.
The information Google Analytics collects includes the:
- IP address of your device – a unique address your internet network automatically gives your device when you use the internet
- search terms you use to find content
- pages you visit on our website and the links you select
- date and time you visit the site
- referring site – the website you were on just before visiting our website
- operating system of your device – for example, Android, iOS, Windows 11 or macOS Tahoe
- web browser you use – for example, Chrome or Mozilla Firefox
- device information such as screen resolution and the language setting.
- Opt out of Google Analytics cookies(external link)
Google Tag Manager
Google Tag Manager collects data from snippets of code added to our website. This code does not include user IP addresses or any information that could be linked to any person.
Google Tag Manager does not set cookies.
Google Tag Manager terms of service(external link)
Where this data is stored
Google collects our website data and stores it on their own servers. Authorised Google staff may see the data as detailed in their privacy policy.
Complaints
If you would like to make a complaint, you can email the Ministry of Social Development Privacy Officer at PrivacyOfficer@msd.govt.nz or follow the complaints process.
Making a complaint | Ministry of Social Development(external link)
You can contact the Office of the Privacy Commissioner if you are not satisfied with our response to any privacy concerns.
Contact the Privacy Commissioner(external link)
Last updated: September 2026
Social media
We use social media to share parenting information, community stories, learning opportunities and other relevant content.
We may use comments and messages on our social media channels to show the impact of Tākai in reporting. We’ll remove names and other personal details first.
Our social media transparency statement outlines how we use social media including what we share, how we engage, how we moderate comments and how we handle private messages.
Social media transparency statement